From the AP:
TAMPA, Fla. – Hank Steinbrenner isn’t happy the Boston Red Sox are World Series champions and the New York Yankees are chasing.
“We’d rather be Darth Vader. Let them be the underdog,” the Yankees’ senior vice-president said Wednesday during his team’s first full-squad workout of the year. New York had won nine consecutive AL East titles before the Red Sox finished first last season. Boston then won its second World Series title in four years.
Alex Rodriguez, who joined the Yankees in 2004, likes not being the favourite.
“This is the first year since I’ve been here in five years that we’re not the team to beat and I think it’s a good position to be in,” A-Rod said.
Obviously there are two conflicting manners of thought here. There’s Hank, who likes being the “team to beat” (Darth Vader), whereas A-Rod sees us more as the underdog (like in the movie Dodgeball). Honestly, the Yankees are going to be looked at as the team to beat for years. As long as they have the highest payroll, the largest collection of AS players (including the future HR King), and a bag full of WS rings, then they’ll still be looked at as the Darth Vader of baseball, bullying and terrorizing the little guys.
Hank’s comments are funny because even the Red Sox don’t want to be looked at as the
team to beat. They enjoy their underdog moniker and with the Yankees as the main bully, they play off that as if they’re the lesser guys, the guys that aren’t in the same league as the Yankees (financially or player-wise). All of this, of course, is untrue, but let’s face it, being the underdog is an integral part of being a Red Sox fan. It’s engrained in their identities. Even when they won this year, it was surreal to them for that reason.
It’s a way for them to rally their base, not only to get fans to believe in their team, but it helps them sell tickets to the games. It helps them sell those old and crusty looking Red Sox caps for the heads of many new fans. For them to enact the underdog role is so interesting because it’s a great rhetorical strategy for them financially and culturally. People hate the Yankees and fall in love with the Red Sox because of this characterization.
Need proof? Well, look at the following quote from Larry Lucchino. Keep in mind that this was said in late October of 2007 (4 months ago).
“Walk a mile in our shoes and see how different we think we are from the Yankees,” Lucchino said. “They have the benefit of the largest market in the Western world. We have to compete with them, but they are tens of millions of dollars higher than us. It is inappropriate to lump us with them. It is the Yankees out there and 29 other teams in the next category. We want to be the little engine that could.”
Are you kidding me? Is it really inappropriate to lump these two categories together? I mean, the Red Sox have the second highest payroll in all of baseball, they shelled out an enormous bidding fee for their #2 pitcher (earlier that year) that blew everyone else away, they have movies out, merchandising deals, you name it, this is a multimillion dollar franchise. Are these guys not a financial powerhouse? Face it, they are.
I guess some people could say that the Yankees are still at another level economically, but for Lucchino to say that it’s “the Yankees out there and 29 other teams” is simply untrue, yet, again it is smart for them to act this way. They want to be that blue-collar team and the beloved underdog amongst 30 groups, even though they have some of the biggest contracts in all of baseball (don’t forget that payroll). Lucchino is essentially lumping the Kansas City Royals, Florida Marlins, and the Red Sox in one category.
Is that really accurate? No, it’s not. But, this is the underdog myth that the Red Sox need to perpetuate in order to survive as a loved baseball team and ultimately, it’s important for the Yankees to be looked at as THE team to beat, forever because that’s how the Red Sox define their underdog identity. If the Yankees lost all their money tomorrow, the Red Sox would be lost because they wouldn’t be able to hide from their own dominance.
In the end, the Red Sox are just the best PR group in baseball. They’ve bottled the underdog concept and have sold it to millions of people everywhere.


“soltadores” in a cockfight. Soltadores are the people who released the animals within a formal court, used specifically for cockfighting. Also, Aramiz Ramirez was recently featured in a 







